Detaching Growth from Environmental Footprint
A commitment to sustainability through apex innovation
Since 2007 the “Self – Priming”, “Paint and Primer in one can” and “one coat color collection” marketing strategies have continued the convention of “regular” performance. Rooted in a century’s old dependency on Titanium Dioxide [TiO2] these traditional coatings still require multiple coats on both painted and unpainted surfaces. They retail for a lot and quietly generate the Systemic Hyper-Problem in massive CO2e, life-cycle materials and energy wastes that the consumer financed Re-use and Recycle system [the second and third “R”] cannot handle.
How do you then define quality? We believe in the first “R” – Reduce. A maximum reduction in TiO2 and all peripheral materials leads to control of the life-cycle and minimizes the footprint of the entire supply value chain.
Control TiO2
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Control Coats
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Control Costs/CO2e/Wastes™
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Through the Self-Build Technology™ Platform [Never a primer or 2nd coat any surface], the only sustainable coatings system in the world, we offer freedom from the chains that bind a global industry: multiple coats and heavy carrying costs both environmentally & economically whether you’re a raw material supplier, a manufacturer, distributor, retailer or end user.
This is the ‘end game’ and the last frontier in paint sustainability.
Nobilis brings much needed relief to one of the world’s dirtiest, excessive and underregulated industries through the most significant advancement since the move from oil-based systems to latex in the 1950’s.
Don’t take our word for it…
Watch, Read, Listen
Titanium dioxide: “Optimisation has long been a salient conversation”
Finding Bandwidth to Innovate and Elevate Your Industry with Tony Margani
How do pros reconcile the economic and environmental harm of TiO2 with the need for it?
Paint & Coatings Industry Magazine Feature: Self-Build Technology vs. TiO2
Sustainable Paint Index: A Shift in Architectural Coatings
The TiO2 killer – How to take global consumption from 50% to 17%

Brushing Up on Sustainability: Rethinking Titanium Dioxide in Coatings